Articles Tagged with: seed media

The Importance of Understanding Your Target Market

Without a target audience, a campaign may come up empty because the message isn’t specific enough.

Narrowing your focus to a core audience will help develop an effective marketing strategy. Crafting a message that appeals to consumers who are more likely to be your customer makes $ense because you won’t be wasting time and energy with ideas that fall outside their scope of interest.

We will put together a team of specialists to help you focus your message and tailored to appeal to your target market.

Diving into Color

DP Daryn Okada and Color Correcting a Film

Supple Sports

Warren Mac Carthy directed and shot this punchy cute web advert for Supple Sports, Cape Town.  On location at Bodies Under Construction, Sea Point and Sea Point Promenade.

Smile Radio 90.4FM – Client Endorsement Video


The brand activation was huge success.  Over 200 “Smile Agents” enlivened the streets of Cape Town with dance, smile and laughter. Commuters were compelled to smile on their way to work and tune into the station.

Now, we’re on to our second project for Smile Radio 90.4FM: marketing videos for prospecting clients with powerful testimonials from heads of Spar South Africa and Getaway magazine.

A film and video production company in South Africa with more than 20 years of professional experience.

Find us at

11 Kensington Crescent, Higgovale, Cape Town

41A Melrose Boulevard, Birnam, Johannesburg, 2196, South Africa



Tel: +2721 813 9422


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