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July 1, 2019

Video Ads Boost Hotel Bookings

Video Ads Boost Sales

Videos Tell Your Story Better

According to a recent survey from BrightRoll, 72 percent of ad agencies say online video advertising is as effective, if not more effective, than television. Whatever the perception, intelligently placed video ads have a tremendous impact on sales.

In the hotel industry, for example,
new findings revealed that travelers who watched tourism video ads to completion were 23 times more likely to book a hotel in a destination city advertised. Consumers who saw only display ads were three times more likely to book a hotel in the destination city, but those who saw video ads were nearly 20 times more likely to book a trip.

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June 25, 2019

NAMA nominated Cellist Carol Thorns performs in a Bubble!

Carol Thorns @boschendal

NAMA nominated Cellist Carol Thorns performs in a Bubble designed by husband Alastair Thorns. @boschendal wine estate, Franschoek.For bookings contact: info@redcello.co.za

June 14, 2019

Filming for Viral Uber ICC World Cup Theme Song

Viral #WorldCup Anthem

11 millions hits (and counting)!

@carinabruwer procured and directed the Khayelitsha United Mambazo choir studio recording and then on location in Langa, @zen_cinematic filmed the South African portion to an Uber production for the #WorldCupFanAnthem: ICC Cricket World Cup Anthem 2019 ft. SANAM, Jahmiel, & more

#CWC19 Performed by globally acclaimed artists like Jahmiel (Jamaica), Catherine Taylor Dawson (UK), Simba Diallo (NZ), Khayelitsha United Mambazo (South Africa) and SANAM – The Band (India). Sing along and cheer your team all the way-o to the top. #OnOurWayO #MovingFansForward #uber #sportslovers #capetown #africantalent #wakandaforever #proudlysouthafrican #brandsouthafrica #africansong #africanpower
Song written by – Sonal Dabral
Composed and Produced by – Michael (Mikey) McCleary
South African segment: producer(s), director @carinabruwer and @zen_cinematic
Global Spot Director: Aakash Bhatia
Agency – Ogilvy (Gurugram); Producer Bhavna Singh

April 17, 2019

Mini-Documentary: The Weather Channel-Brett Archibald

Brett Archibald Documentary

Mini-documentary for The Weather Channel

Frames from our shoot for The Weather Channel. Brett Archibald overcame incredible odds after falling overboard in shark-infested waters. He survived in the rough Indonesian ocean for 29 hours without a flotation device. This amazing man went on to publish the best-selling book, “Alone” and is now using his life experience to help others gain perspective and find meaning.

@zen_cinematic Warren Mac Carthy: Director, & DP; Rudolph Michel de Girardier: Field Producer, B-Cam, & Diver. Nathi Mphindwana: Sound.

#survivor #film #interviewing #producer #directing #sound #author #ocean #best #selling