Video Ads Boost Sales
Videos Tell Your Story Better
According to a recent survey from BrightRoll, 72 percent of ad agencies say online video advertising is as effective, if not more effective, than television. Whatever the perception, intelligently placed video ads have a tremendous impact on sales.
In the hotel industry, for example,
new findings revealed that travelers who watched tourism video ads to completion were 23 times more likely to book a hotel in a destination city advertised. Consumers who saw only display ads were three times more likely to book a hotel in the destination city, but those who saw video ads were nearly 20 times more likely to book a trip.