Carina Bruwer procured and directed the Khayelitsha United Mambazo choir in a studio recording before Warren MacCarthy directed and filmed the choir on location in Langa.
Performed by globally acclaimed artists like Jahmiel (Jamaica), Catherine Taylor Dawson (UK), Simba Diallo (NZ), Khayelitsha United Mambazo (South Africa) and SANAM – The Band (India). Sing along and cheer your team all the way-o to the top. Song written by – Sonal Dabral Composed and Produced by – Michael (Mikey) McCleary
Without properly defining a target audience, a campaign may lose its impact, because the message isn’t specific enough.
Narrowing your focus to a core audience will help develop an effective marketing strategy. Crafting a message that appeals to consumers who are more likely to be your customer makes sense because you won’t be wasting energy with ideas that fall outside their scope of interest.
Warren Mac Carthy interviewed Joanne Lefton for the successful TV series Autopsy – The Last Hours of….by ITV Studios. This episode gives the viewer a better understanding of John Denver and the circumstances around the tragic plane crash that ended his life. Joanne, known for her relationship with John Denver in his final years, is also famous for her travels around the world with her dog Oscar to raise awareness for the plight of sheltered dogs.
Filming ice swimmers is almost as arduous as the swim! Warren MacCarthy and Marc Degenaar traveled to the majestic Lesotho mountains to film Guinness record holder Ram Barkaiand a group of swimmers break open the ice in freezing temperatures to compete in various events. They filmed for the prestigious Great Big Story team, a subsidiary of CNN.
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