July 26, 2019
April 15, 2019
Without a target audience, a campaign may come up empty because the message isn’t specific enough.
Narrowing your focus to a core audience will help develop an effective marketing strategy. Crafting a message that appeals to consumers who are more likely to be your customer makes $ense because you won’t be wasting time and energy with ideas that fall outside their scope of interest.
We will put together a team of specialists to help you focus your message and tailored to appeal to your target market.
June 3, 2014
The brand activation was huge success. Over 200 “Smile Agents” enlivened the streets of Cape Town with dance, smile and laughter. Commuters were compelled to smile on their way to work and tune into the station.
Now, we’re on to our second project for Smile Radio 90.4FM: marketing videos for prospecting clients with powerful testimonials from heads of Spar South Africa and Getaway magazine.