September 18, 2025

The Inevitable AI Revolution

The Inevitable AI Revolution in Video Production

Some insights into current and developing trends…

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🎬 The Inevitable AI Revolution: Transforming the Future of Storytelling

1.Seed AI

Like it or not, Artificial Intelligence is developing at record pace, with some definite benefits, and drawbacks..

1. Latest Developments

Generative Video Tools like Runway, Leonardo, Pika Labs, Stability AI — makes true-to-life text-to-video and image-to-video possible with short video clips. There are numerous limitations, like accurate and consistent talking characters, but those limitations are fast disappearing.
AI Editing & Post-Production: AI has entered the editing world, and is now integral to Adobe Premiere’s Sensei tools, DaVinci Resolve Neural Engine, Topaz AI upscaling. It has revolutionized transcribing, paper editing, and edit speed, along with automated masking, and color matching.
Virtual Actors & Voices: ElevenLabs, HeyGen, Synthesia allow synthetic actors/avatars to perform scripts with lip-sync and multilingual delivery. Robotic, synthetic sounding voice overs are no longer an issue.
AI-Assisted VFX: NVIDIA’s generative background/asset tools; rotoscoping and background replacement becoming near-instant.
AI in Pre-Production: Script breakdowns, budgeting, and scheduling powered by AI (Movie Magic competitors now using ML).

2. Impact on the Industry

Cost Reduction: Smaller teams can create high-end visuals without Hollywood budgets.
Accessibility: Indie filmmakers, agencies, and brands gain tools once reserved for major studios.
Workflow Acceleration: Weeks of post-production work condensed into hours.
Democratization vs Consolidation: AI empowers independents, but big studios also use it to cut costs — which means that a human is potentially losing out on a job.
Ethical Questions arise when Actors’ likeness are used; and who owns AI-generated content?

3. Where It’s Heading

Hyper-Realistic Synthetic Performers: At the pace AI is developing, its likely that in the future, entire films and ads will be created with a cast of digital humans.
Personalized Content: AI tailoring video ads/trailers to individuals (Netflix-style marketing at the extreme).
AI in Distribution: Smarter metadata tagging, SEO-optimized cuts, and auto-generated social reels.
Interactive & Immersive: AI-enabled branching narratives, audience-personalized storylines, AR/VR integrations.
Union & Legal Frameworks: Ongoing SAG-AFTRA, WGA debates; new IP laws around AI creativity.

4. Pros

Faster turnaround & reduced costs.
Unlocks creativity — filmmakers can experiment without budget risk.
Accessibility for small agencies, NGOs, and startups.
Expands visual possibilities (impossible worlds, historic recreations, de-aging, multilingual delivery).

5. Cons

Risk to jobs in editing, VFX, acting, and voiceover. Although human-only content will always be in demand, AI will has a measurable impact on jobs in the industry.
Legal uncertainty (who owns AI-generated work? what about training data?).
Quality inconsistency — output can be uncanny or generic without strong direction.
Ethical issues — deepfakes, misinformation, exploitation of likenesses.

6. Future Potential

AI as a collaborator, not replacement: filmmakers and content creators direct AI like another crew member.
Seamless multilingual dubbing — same actor, same voice, speaking 20 languages.
Near-instant previsualization and storyboarding in real time.
Smaller production companies competing globally by leveraging AI for cinematic-level output at lower cost.

Seed

May 26, 2025

7 Tips for Creating Effective Social Media Videos

You’ve got one shot to get it right. Below are some tips on how to make your social media videos more effective

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Social media video require good planning in order to be effective.
Poor planning can needlessly cost you time and money, and worse, can lead to a wasted video.

When it comes to creating effective video content for social media platforms like Facebook, YouTube and Instagram, be sure to follow these seven tips:

1. Grab them in the first 5 seconds

59% of pre-roll ads on YouTube are ignored after 5 seconds. Typically, if you don’t have a visual or narrative hook, you will lose your audience within the first 5 seconds. Create an eye grabbing opening visual, an unexpected close-up, a controversial phrase, or a striking slow-motion shot that immediately arrests your viewer!

Kmart’s “Ship My Pants” ad below not only kept viewers engaged, but it also reinforced their move to online from in-store selling, achieving 21+ million views. Can’t argue with that!

Other great ways to hook your audience right off the bat:

• Provide a quick preview of what’s coming up in the video.
• Briefly introduce a problem and offer a solution.
• Tell your audience what you do.
• Use text to reach your audience.
• Promise a story.
• Make a special offer.

2. Set a Good Pace

Hooking your viewer is a good start, but once you’ve got their attention, you have to keep it! Its important to set a pace that engages your viewer’s interest and attention. In general, shots shouldn’t be longer than 3 seconds (a rule that’s not set in stone). Be creative with your editing and use subtitles whenever possible

The Virgin Media below is a great example of using pace to hold interest.

3. Subtitles

If your video doesn’t include subtitles or on-screen text, there’s a good chance that your viewers will simply scroll past your ad. Facebook research show that videos with subtitles double the view rate!

In an era where all social media videos are muted by default and 85% of all Facebook videos are watched with no sound, subtitles are essential to catch social media user’s attention and increase engagement.

4. The Power of Visuals

The Sphynx Razor ad below illustrates the power of visuals in selling their product. The quick visually-driven ad draws the attention, keeps it, and sells the practical effectiveness of their product before viewers have a chance to look away.

5. Give it a call to action

Video content is a missed opportunity without a specific call to action. What are you hoping to drive with your video ad? Do you want users to download your app? Ask them to download! Do you want them to subscribe? Ask them to, and make it easy to do so!

A call-to-action in your content can increase views and substantially improve the performance of your video!

In this next video, you’ll see 7 Call-to-Action strategies…

6. Focus on stories, not sales

If you want your video to be watched, it needs to hold a perceived value for the viewer. Videos that are purely focused on a product or service without a story element, are typically ignored.

The best video content tells stories that emotionally connect with the viewer. The better you tell stories about yourself, the more likely your viewers will understand what your offering is, and what it can do for them.

Facebook recommends: “Your video ad shouldn’t be longer or shorter than it takes to tell your story well, so create a storytelling arc from the first frame to the last that keeps your audience interested along the way.”

This Thai Insurance advert is one of our favorites….

7. Start a campaign with multiple ads in the queue.

If you hit your target audience with the same ad over and over again, they could start to lose interest.

Multiple versions can serve two purposes: 1. Show more than one application of your product or service and 2. Reduce viewer fatigue, and increase interest.

Campaigns that include multiple ads as part of a continuous episodic story are an excellent way to keep viewers engaged, and show different offerings.

Seed

Uncategorized

April 15, 2019

Understanding Your Target Market

Without properly defining a target audience, a campaign may lose its impact, because the message isn’t specific enough.

Narrowing your focus to a core audience will help develop an effective marketing strategy. Crafting a message that appeals to consumers who are more likely to be your customer makes sense because you won’t be wasting energy with ideas that fall outside their scope of interest.

Seed

Events, News

June 3, 2014

Brand Activation Event for Smile Radio 90.4FM

We filmed the brand activation for Smile Radio 90.4FM, and it was huge success! Over 200 “Smile Agents” enlivened the streets of Cape Town with dance, smile and laughter. Commuters were compelled to smile on their way to work and tune into the station.

Seed

The Inevitable AI Revolution

The Inevitable AI Revolution in Video Production

🎬 The Inevitable AI Revolution: Transforming the Future of Storytelling

1.Seed AI

Like it or not, Artificial Intelligence is developing at record pace, with some definite benefits, and drawbacks..

1. Latest Developments

Generative Video Tools like Runway, Leonardo, Pika Labs, Stability AI — makes true-to-life text-to-video and image-to-video possible with short video clips. There are numerous limitations, like accurate and consistent talking characters, but those limitations are fast disappearing.

AI Editing & Post-Production: AI has entered the editing world, and is now integral to Adobe Premiere’s Sensei tools, DaVinci Resolve Neural Engine, Topaz AI upscaling. It has revolutionized transcribing, paper editing, and edit speed, along with automated masking, and color matching.

Virtual Actors & Voices: ElevenLabs, HeyGen, Synthesia allow synthetic actors/avatars to perform scripts with lip-sync and multilingual delivery. Robotic, synthetic sounding voice overs are no longer an issue.

AI-Assisted VFX: NVIDIA’s generative background/asset tools; rotoscoping and background replacement becoming near-instant.

AI in Pre-Production: Script breakdowns, budgeting, and scheduling powered by AI (Movie Magic competitors now using ML).

2. Impact on the Industry

Cost Reduction: Smaller teams can create high-end visuals without Hollywood budgets.

Accessibility: Indie filmmakers, agencies, and brands gain tools once reserved for major studios.

Workflow Acceleration: Weeks of post-production work condensed into hours.

Democratization vs Consolidation: AI empowers independents, but big studios also use it to cut costs — which means that a human is potentially losing out on a job.

Ethical Questions arise when Actors’ likeness are used; and who owns AI-generated content?

3. Where It’s Heading

Hyper-Realistic Synthetic Performers: At the pace AI is developing, its likely that in the future, entire films and ads will be created with a cast of digital humans.

Personalized Content: AI tailoring video ads/trailers to individuals (Netflix-style marketing at the extreme).

AI in Distribution: Smarter metadata tagging, SEO-optimized cuts, and auto-generated social reels.

Interactive & Immersive: AI-enabled branching narratives, audience-personalized storylines, AR/VR integrations.

Union & Legal Frameworks: Ongoing SAG-AFTRA, WGA debates; new IP laws around AI creativity.

4. Pros

Faster turnaround & reduced costs.

Unlocks creativity — filmmakers can experiment without budget risk.

Accessibility for small agencies, NGOs, and startups.

Expands visual possibilities (impossible worlds, historic recreations, de-aging, multilingual delivery).

5. Cons

Risk to jobs in editing, VFX, acting, and voiceover. Although human-only content will always be in demand, AI will has a measurable impact on jobs in the industry.

Legal uncertainty (who owns AI-generated work? what about training data?).

Quality inconsistency — output can be uncanny or generic without strong direction.

Ethical issues — deepfakes, misinformation, exploitation of likenesses.

6. Future Potential

AI as a collaborator, not replacement: filmmakers and content creators direct AI like another crew member.

Seamless multilingual dubbing — same actor, same voice, speaking 20 languages.

Near-instant previsualization and storyboarding in real time.

Smaller production companies competing globally by leveraging AI for cinematic-level output at lower cost.

7 Tips for Creating Effective Social Media Videos

7 Tips for Creating Effective Social Media Videos

Social media video require good planning in order to be effective. Poor planning can needlessly cost you time and money, and worse, can lead to a wasted video.

When it comes to creating effective video content for social media platforms like Facebook, YouTube and Instagram, be sure to follow these seven tips:

1. Grab them in the first 5 seconds

Kmart’s “Ship My Pants” ad below not only kept viewers engaged, but it also reinforced their move to online from in-store selling, achieving 21+ million views. Can’t argue with that!

Other great ways to hook your audience right off the bat:

• Provide a quick preview of what’s coming up in the video. • Briefly introduce a problem and offer a solution. • Tell your audience what you do. • Use text to reach your audience. • Promise a story. • Make a special offer.

2. Set a Good Pace

The Virgin Media below is a great example of using pace to hold interest.

3. Subtitles

If your video doesn’t include subtitles or on-screen text, there’s a good chance that your viewers will simply scroll past your ad. Facebook research show that videos with subtitles double the view rate!

In an era where all social media videos are muted by default and 85% of all Facebook videos are watched with no sound, subtitles are essential to catch social media user’s attention and increase engagement.

4. The Power of Visuals

The Sphynx Razor ad below illustrates the power of visuals in selling their product. The quick visually-driven ad draws the attention, keeps it, and sells the practical effectiveness of their product before viewers have a chance to look away.

5. Give it a call to action

Video content is a missed opportunity without a specific call to action. What are you hoping to drive with your video ad? Do you want users to download your app? Ask them to download! Do you want them to subscribe? Ask them to, and make it easy to do so!

A call-to-action in your content can increase views and substantially improve the performance of your video!

In this next video, you’ll see 7 Call-to-Action strategies…

6. Focus on stories, not sales

If you want your video to be watched, it needs to hold a perceived value for the viewer. Videos that are purely focused on a product or service without a story element, are typically ignored.

The best video content tells stories that emotionally connect with the viewer. The better you tell stories about yourself, the more likely your viewers will understand what your offering is, and what it can do for them.

Facebook recommends: “Your video ad shouldn’t be longer or shorter than it takes to tell your story well, so create a storytelling arc from the first frame to the last that keeps your audience interested along the way.”

This Thai Insurance advert is one of our favorites….

7. Start a campaign with multiple ads in the queue.

If you hit your target audience with the same ad over and over again, they could start to lose interest.

Multiple versions can serve two purposes: 1. Show more than one application of your product or service and 2. Reduce viewer fatigue, and increase interest.

Campaigns that include multiple ads as part of a continuous episodic story are an excellent way to keep viewers engaged, and show different offerings.

Understanding Your Target Market

Without properly defining a target audience, a campaign may lose its impact, because the message isn’t specific enough.

Narrowing your focus to a core audience will help develop an effective marketing strategy. Crafting a message that appeals to consumers who are more likely to be your customer makes sense because you won’t be wasting energy with ideas that fall outside their scope of interest.

Brand Activation Event for Smile Radio 90.4FM

We filmed the brand activation for Smile Radio 90.4FM, and it was huge success! Over 200 “Smile Agents” enlivened the streets of Cape Town with dance, smile and laughter. Commuters were compelled to smile on their way to work and tune into the station.

Social media video require good planning in order to be effective.
Poor planning can needlessly cost you time and money, and worse, can lead to a wasted video.

• Provide a quick preview of what’s coming up in the video.
• Briefly introduce a problem and offer a solution.
• Tell your audience what you do.
• Use text to reach your audience.
• Promise a story.
• Make a special offer.