April 16, 2019
Interviewing Annie Lennox
Director Warren Mac Carthy interviewed one of his favorite artists of all time, Annie Lennox as part of a PSA about the Yemen War. Filmed for Fat Rat Films, Uk.
Seed
April 15, 2019
Understanding Your Target Market
Without properly defining a target audience, a campaign may lose its impact, because the message isn’t specific enough.
Narrowing your focus to a core audience will help develop an effective marketing strategy. Crafting a message that appeals to consumers who are more likely to be your customer makes sense because you won’t be wasting energy with ideas that fall outside their scope of interest.
Seed
July 31, 2018
Filming at Westin Hotel Cape Town
Warren Mac Carthy directed and shot a marketing video for Marriot Hotel International at the Westin Hotel, Cape Town
Seed
