April 15, 2019

Understanding Your Market

The Importance of Understanding Your Target Market

Without a target audience, a campaign may come up empty because the message isn’t specific enough.

Mishan Mac Carthy

Creative Director

Narrowing your focus to a core audience will help develop an effective marketing strategy. Crafting a message that appeals to consumers who are more likely to be your customer makes $ sense because you won’t be wasting time and energy with ideas that fall outside their scope of interest.

Once you submit a request, we will put together an A-team of specialists to help you hone your advert or marketing video so that it is: A./ Budget friendly; B./ Tailored to your target market; C./ Powerfully creative; and D./ Optimally placed.

Seed

Uncategorized

April 15, 2019

Understanding Your Target Market

Without properly defining a target audience, a campaign may lose its impact, because the message isn’t specific enough.

Narrowing your focus to a core audience will help develop an effective marketing strategy. Crafting a message that appeals to consumers who are more likely to be your customer makes sense because you won’t be wasting energy with ideas that fall outside their scope of interest.

Seed

Events, News, Uncategorized

July 10, 2018

Filming for Carina Bruwer Music Video

Warren Mac had the pleasure filming for talented musician Carina Bruwer in an iconic (and secret) location in Cape Point. Her version of “My Guitar Weeps” is distinctly unique and enchanting.

We have been involved in the production of dozens music videos in and around Cape Town, Johannesburg and the rest of South Africa, and we simply love the challenge and inspiration that comes with it!

This music video was no exception: a boutique production with a small crew and limited resources, elevated by the boundless beauty of the location.

Seed